Color is a powerful psychological tool that is often overlooked. By using color psychology, you can send a positive or negative message. You ARE that first flash of color seen on your web site. It’s important to remember that color is the first thing registered by a person who goes to your site. If that is pleasing, they will read on — if it’s displeasing you may lose them in a nano-second.
Not only do colors influence emotion, but they also have varying cultural and religious significance around the world. It is important to keep in mind that your website may be accessed by anyone around the world, so you need to ensure that your website color scheme does not inadvertently cause offence or convey the wrong message to international viewers. For your convenience, here is a partial color symbolism chart illustrating how certain colors have conflicting connotations, or different meanings in Eastern and Western cultures.
You will note that certain colors have conflicting interpretations even in Western culture. For example, green can denote Nature but also jealousy, while yellow may convey hope, or cowardice. For this reason it is essential to enlist the advice of a qualified professional before taking your color message to the World Wide Web.
COLOR SYMBOLISM CHART
|COLOR||WESTERN WORLD||EASTERN WORLD|
|Red||Excitement, energy, passion, love, desire, speed, strength, power, heat, aggression, danger, fire, blood, war, violence, all things intense and passionate.||sincerity, happiness (Only in Japan)|
|Pink||Love and romance, caring, tenderness, acceptance and calm.||Marriage|
|Beige and ivory||Unification, quiet and pleasantness, calm and simplicity. However, some experience it as dull and boring.|
|Yellow||Joy, happiness, betrayal, optimism, idealism, imagination, hope, sunshine, summer, gold, philosophy, dishonesty, cowardice, jealousy, covetousness, deceit, illness, hazard and friendship.|
|Dark Blue||Integrity, knowledge, power, and seriousness.|
|Blue||Peace, tranquility, cold, calm, stability, harmony, unity, trust, truth, confidence, conservatism, security, cleanliness, order, loyalty, sky, water, technology, depression, appetite suppressant.||Wealth|
|Turquoise, Teal, Aquamarine||Turquoise symbolizes calm. Teal symbolizes sophistication. Aquamarine symbolizes water. Lighter turquoise has a feminine appeal.|
|Purple||Royalty, nobility, spirituality, ceremony, mysterious, transformation, wisdom, enlightenment, cruelty, honor, arrogance, mourning, temperance.||Wealth|
|Lavender||Femininity, grace and elegance.|
|Orange||Energy, balance, enthusiasm, warmth, vibrant, expansive, flamboyant, demanding of attention.|
|Green||Nature, environment, healthy, good luck, renewal, youth, spring, generosity, fertility, jealousy, service, inexperience, envy, misfortune, vigor.||Eternity, family, harmony, health, peace, posterity|
|Brown||Earth, stability, hearth, home, outdoors, reliability, comfort, endurance, simplicity, and comfort.|
|Gray||Security, reliability, intelligence, staid, modesty, dignity, maturity, solid, conservative, practical, old age, sadness, boring. Silver symbolizes calm.||Helpful|
|White||Reverence, purity, birth, simplicity, cleanliness, peace, humility, precision, innocence, youth, winter, snow, good, sterility, marriage (Western cultures), death (Eastern cultures), cold, clinical.||Mourning, peace, purity, travel, deathth.|
|Black||Black: Power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, evil, unhappiness, depth, style, sadness, remorse, anger, anonymity, underground, , mourning, death, austerity, detachment.|
image credits: Kissmetrics